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Social Media Marketing Strategies You Can Start Using Today
Ocre8 makes it easy to create posts for Instagram, Facebook, and Twitter right from the email builder.
We’re big fans of email, but it’s only one piece of a marketing campaign. And its reach doesn’t have to end when you hit send. Your social channels can give your emails life outside the inbox and help more people discover your brand. Unfortunately, many small businesses don’t know how to use social media to effectively market their brands. Social media marketing isn’t something to deal with when you have the time; it’s a strategy that can allow you to reach more customers, send traffic to your website, and even boost sales.
You already understand the importance of social media, which is why you probably have social media accounts on all major channels. However, there’s no point in posting content without having a social media marketing plan that can grow your followers, build brand loyalty, and boost your profits.
Strategies for social media marketing are essential if you want to succeed in a digitally dominated marketplace. Your competition is using social media to find new customers every day, so why aren’t you? Social media requires more than creating a posting schedule; instead, you must use it to communicate with your audience and engage your followers. There are many ways to use social media and create content.
For example, you can post your email newsletter on social media to bring more traffic back to your website and increase email signups. Distributing your content across multiple channels can help you earn more attention and increase customer loyalty and engagement. Continue reading to learn more about effective social media marketing strategies that will help you show off your brand and drive traffic.
Instagram: How you can show off your brand
Instagram has 1 billion monthly users from around the world, and about 80% of them follow at least 1 business (that’s more than the number of Instagrammers who follow celebrities). This gives you the chance to promote discounts and sales you typically include in emails to an even bigger audience, like people who aren’t already subscribed to your email list.
Sharing your emails on Instagram helps you:
Here are some tips on how you can you can show off your brand on Instagram and attract new customers:
Choose high quality images
The key to a great Instagram post is a high-quality image. Visual imagery is more likely to go viral and be shared by multiple people. Whether you have a B2B or B2C brand, you must focus on creating quality visual content for Instagram. You only have a limited amount of time to capture your audience’s attention in their feeds. High-quality images can make your followers stop scrolling to learn more about what you’re showing them. Ocre8 Helps to make it easy to choose images from your emails and other campaigns to get your brand more visibility.
Focus on your products
Product-focused photos usually perform well on Instagram if you have a visual brand. However, your goal should not be trying to constantly sell products on social media. Instead, show your followers how they can use your products in their everyday lives using lifestyle photos.
Lifestyle photos allow individuals to visualize how they’ll use their products and determine whether or not it’s something they want to spend money on. Your lifestyle photos can also show the benefits of the product and demonstrate why your followers should use them.
Check that your photos fit the platform’s requirements
The photo you pick to share should have a width between 320 and 1080 pixels to ensure it displays the way you want. If you don’t use the right aspect ratio, your image will be cropped, which can make your grid look off if you have a specific design you’re going for when people visit your Instagram profile. Believe it or not, size matters if you want to showcase high-quality photos; opt for square, portrait, or landscape images that will look great on any feed or grid.
Use a neutral background
To make the subject of your images pop, try photographing them against a light or neutral background. You’ll want to make sure you’re sharing photos that drive people’s attention to the stuff you’re promoting.
Neutral colors go well with everything, no matter what color your products or packaging are. They can also help you showcase and highlight your products. However, don’t ever be afraid to experiment with backgrounds to find the right color scheme based on your brand guidelines.
Add more personality with a caption
you can use a popular hashtag that will help people find you, or even a few emojis to add some personality to your posts.
Your caption should also relate back to your photo. It doesn’t have to describe exactly what’s going on in the image you share, but your copy and photo should make sense together. If you’re using hashtags and emojis, make sure they’re relevant.
Lastly, your caption should be actionable. Let your audience know what you want them to do when they see your post, whether it’s buying something from your store or joining your list. Since links can’t be included in Instagram posts, be sure to add one to your bio and mention it in your caption.